Rule one
The company is called Alta. Nothing else.
One capital A, three lowercase letters, no suffix, no descriptor baked into the name. This is the rule partners break most often, usually by copying the web domain into body copy. altahq.com is a URL. It is not the company's name.
Approved boilerplate
What Alta is
Four lengths, all cleared for use as written. Pick by the space you're filling. Anything you write yourself needs sign-off — see Approval.
One line
Directories, email signatures, sponsor listings · 23 words
Alta is the AI platform built for go-to-market teams — agents that find prospects, qualify leads, and book meetings, so your team can focus on closing.
Short
Partner site “about”, event programs, decks · 58 words
Alta is the AI platform built for go-to-market teams. Alta's agents run the top of the funnel: finding prospects across 50+ data sources, launching personalized outreach over email, LinkedIn and calls, qualifying every inbound lead in seconds, and booking the ready buyers straight into your team's calendar. Your reps do what only humans can do — build relationships and close.
Long
Partner landing pages, press boilerplate, RFPs · 121 words
Alta is the AI platform built for go-to-market teams. Instead of one more tool your reps have to drive, Alta deploys coordinated AI agents that run the top of the funnel. Katie finds best-fit prospects across 50+ data sources, reads buying signals, and runs personalized outreach over email, LinkedIn and calls. Alex answers every inbound lead the moment it arrives, qualifies it against your CRM, and books the ones that are ready. Luna connects your data and keeps surfacing the accounts worth going after. Built for different jobs, the agents are powered by one brain — Alta's Company Brain — so they work off shared context and get sharper with every interaction. Snowflake, monday.com and Deel are among the companies that use Alta.
Spoken
30-second pitch for meetings and booth conversations · say it, don't read it
Every go-to-market team has systems to store data, help with outreach, and report on results. But who actually does the work? That's still people — and you can't hire your way out of it.
Alta is the AI platform that does the work. Agents that find the right prospects, run the outreach, answer inbound in seconds, and book qualified meetings. They coordinate with each other and they get better every week.
It doesn't replace your team. It gives every rep the output of a team behind them.
Category language that's cleared
- “the AI platform built for go-to-market teams” — the primary line
- “coordinated AI agents” — the agents work off shared context
- “built for different jobs, powered by one brain”
- “Alta's Company Brain”
- “the AI GTM System of Actions” — the category line
- “AI agents for sales and marketing teams”
- “runs your top of funnel”
Category language that isn't
- AI SDR — the category Alta has moved past; it shrinks the platform to one function
- autonomous agents / AI employees — Alta's agents are coordinated and supervised, not turned loose
- replaces your SDR team — never a headcount-replacement claim
- fully automated sales, set it and forget it
The agents
Katie, Alex, and Luna
Three named agents are approved for partner promotion. Each block below is cleared as written. Two rules apply to all three: never rename or localize an agent, and refer to an agent as “it,” never “she” or “he” — they're software, and gendering them invites the wrong conversation.
Katie
AI Outbound AgentLead with Katie when the partner conversation is about pipeline: not enough of it, or too much manual prospecting to build it.
One-liner — slides, listings
Katie runs outbound — finds the right prospects and reaches out first.
Full description — web, one-pagers
Outbound that runs itself. Katie finds your best prospects from 50+ data sources, spots buying signals, and launches personalized outreach across email, LinkedIn, and calls.
Alex
AI Inbound AgentLead with Alex when leads are arriving and going cold — slow follow-up, no weekend coverage, reps chasing unqualified demos.
One-liner — slides, listings
Alex runs inbound — qualifies every lead in seconds and books the ready ones.
Full description — web, one-pagers
Inbound that never sleeps. Alex qualifies inbound leads through AI-powered calls and chat, using CRM context to score intent, confirm fit, and route ready buyers to your team's calendar.
Luna
AI Growth AgentLead with Luna for teams that already have data and reps but no read on where to point them. Luna is the reason the other agents get smarter.
One-liner — slides, listings
Luna reads the signals — surfaces the accounts worth going after, and why now.
Full description — web, one-pagers
Intelligence that compounds. Luna connects your CRM and 50+ data sources to detect buying signals, build lookalikes, and surface high-intent accounts.
Proof & claims
The only numbers you may quote
These three are published on altahq.com and cleared for partner use. Quote them exactly as written, always as what customers see — never as a guarantee, a forecast, or a number attached to a named account.
3X
Increase in qualified meetings
21H
Saved weekly on manual outreach
72%
Faster lead response time
How to use them
- “Alta customers see a 3X increase in qualified meetings.”
- “Teams save around 21 hours a week on manual outreach.”
- Cite altahq.com as the source when a slide needs one.
- Named customers you may reference: Snowflake, monday.com, Deel, ElevenLabs, Riverside — name only, no logos without written approval.
What breaks the rules
- Rounding or inflating — up to 5X, save a full day a week
- Attaching a number to a named customer: Snowflake tripled meetings with Alta
- ROI or revenue promises of any kind
- Local numbers you generated yourself, unless Alta has reviewed the underlying data
- Any customer name not on the approved list, even one you sold
Voice
How Alta sounds in your market
Confident, specific, and human. Alta's copy sounds like a smart colleague explaining something clearly, not a vendor announcing a solution. Translate for the idiom of your market, but keep this register.
Do
- Lead with the outcome — more qualified meetings, faster response, fewer hours lost to admin
- Write in second person: “your reps,” “your pipeline”
- Use short sentences and real verbs: finds, qualifies, books, answers
- Name the agent doing the work — it's more concrete than “the platform”
- Keep the human in frame: agents execute, people close
Don't
- Corporate filler: leverage, utilize, facilitate, seamless, end-to-end solution
- Empty superlatives: world-class, cutting-edge, revolutionary
- Openers everyone uses: “In today's fast-moving market…”, “We're excited to announce…”
- Fear framing: replace your SDRs, AI will take your job
- Naming competitors in public-facing copy — comparisons stay in private conversations
The difference
One brain behind the agents
Every partner gets the same question within the first ten minutes: how is this different from the other AI sales tools? This section is the answer. Most tools ship a single agent that works alone and forgets everything between campaigns. Alta's agents run on one shared intelligence layer — the Company Brain — which is why they coordinate instead of colliding, and why the system gets better the longer a customer runs it.
One line
Slides, banners, section headings · 45 characters
Built for different jobs. Powered by one brain.
Short
Web, one-pagers, proposal sidebar · 57 words
Alta's agents aren't three separate tools. They share one intelligence layer — the Company Brain — that holds everything Alta has learned about your market, your buyers, and what actually works. Luna's signals sharpen Katie's outreach. Katie's replies sharpen Alex's qualification. Every action feeds back, so the next one is smarter.
Long
Partner landing pages, RFP responses, proposals · 104 words
Most AI sales tools are single agents. They run a campaign, produce a result, and start from zero the next time. Alta is built the other way around: a shared intelligence layer — the Company Brain — sits underneath every agent. It holds your CRM, 50+ data sources, and everything the system has learned about which accounts convert and which messages land. The agents draw on the same context, hand work between each other, and feed every outcome back in. That's why Alta compounds. A team running Alta in month six is working with a system that knows their market, not a tool that just got installed.
Spoken
The “how are you different?” answer · say it, don't read it
Most of what you're looking at is one agent doing one job. You buy an AI SDR, it sends email, and that's the end of it. Nothing it learns goes anywhere.
Alta is built as one system. There's a Company Brain underneath — your CRM, your data sources, and everything the system has learned about who buys and what works. The agents all draw on it and all feed back into it. So the outbound gets better because of what inbound learned, and the whole thing is sharper in month six than it was on day one.
That's the difference. You're not buying three tools. You're building an asset.
How to explain the Company Brain in a whiteboard conversation
Three layers, not a sequence — they operate at the same time. Use this when a technical buyer pushes past the marketing line.
Execution
The agents doing the work — research, outreach, qualification, booking. This is the part customers see.
Judgement
What the system measures against before it acts: your top-performing reps, your industry benchmarks, competitor activity. It's how Alta decides what “good” looks like in your business rather than in general.
Memory & skills
Everything the system has learned about your market, your buyers, and what worked — held across campaigns instead of reset with each one.
Every action feeds back — the next one is smarter
Say it this way
- Company Brain — capital C, capital B, always. “Alta's Company Brain” on first mention, “the Company Brain” after.
- “one brain,” lowercase, in the site line — that's the only lowercase use
- “intelligence layer” as a plain descriptor, lowercase
- “coordinated, not autonomous” — agents work together under human direction
- “it compounds” / “it gets smarter every week”
Not this way
- the Brain on its own, or Alta Brain™ — it isn't a trademarked sub-product
- autonomous — the whole point is coordination with a human in the loop
- our proprietary LLM / our model — don't describe the underlying models at all
- AGI, reasoning engine, digital twin, or brain metaphors stretched past the line above
- Any claim about where a customer's data goes — see the note below
Ready to use
Copy you can ship today
Adapt the bracketed fields for your market. Everything else stays as written — that's what makes it pre-approved.
Partnership announcement — LinkedIn
Post from the partner's company page · ~120 words
New partnership: we're now an authorized Alta partner in [market].
Every sales team we work with has the same bottleneck. There's more pipeline to build than there are people to build it, and hiring more reps stopped being the answer a while ago.
Alta is the AI platform built for go-to-market teams. Its agents find the right prospects across 50+ data sources, run personalized outreach over email, LinkedIn and calls, qualify inbound leads in seconds, and book the ready buyers straight into a rep's calendar. Alta customers see a 3X increase in qualified meetings.
We're now implementing and supporting Alta for teams across [market]. If you're rebuilding your GTM motion for next year, let's talk.
Outbound email — opening paragraph
Drop into your own sequence; keep the description intact · 64 words
[Name] — we've started implementing Alta for sales teams in [market], and I think it's relevant to you.
Alta is the AI platform built for go-to-market teams: agents that find prospects, run the outreach, qualify every inbound lead in seconds, and book meetings for your reps. Customers see a 3X increase in qualified meetings without adding headcount.
Worth 20 minutes to show you what it looks like on your data?
Website — partner page block
Heading plus body for your vendors/solutions page · 72 words
Alta — AI agents for go-to-market teams
Alta is the AI platform built for go-to-market teams. Alta's agents run the top of the funnel: Katie finds prospects and runs outreach, Alex qualifies every inbound lead in seconds, and Luna surfaces the accounts worth going after. As an authorized Alta partner in [market], we handle licensing, implementation, and local support.
[Book a demo →]
Event and booth
Sponsor listing, booth banner, session abstract line · 2 options
Banner line: AI agents that build your pipeline. Meet Alta.
Listing line: [Company] is the authorized Alta partner in [market]. Alta is the AI platform built for go-to-market teams — agents that find prospects, qualify leads, and book meetings.
Short DM or WhatsApp intro
First touch on a messaging channel · 41 words
Hi [Name] — we've partnered with Alta, an AI platform for go-to-market teams. Its agents run outbound, qualify inbound in seconds, and book meetings for your reps. Customers see 3X more qualified meetings. Open to a short intro call this week?
Co-branding
Describing the relationship
You represent Alta in your market. You are not Alta. Every phrase below turns on that distinction, and it's the one that creates legal problems when it's blurred.
Approved descriptions
- “Authorized Alta partner in [market]”
- “Alta partner in [market]”
- “We implement and support Alta for teams in [market]”
- “[Company], in partnership with Alta”
Never
- Alta Korea, Alta Japan, Alta ANZ — implies an Alta entity
- Alta's local office or the Alta team in [market]
- Exclusivity claims (the only Alta partner in Asia) unless your agreement says so in writing
- Email addresses, domains, or social handles containing “alta”
- Alta's logo as part of your logo, or a lock-up you designed yourself
Approval
What needs sign-off, and how fast you'll get it
Everything in this document is cleared — use it without asking. The process below is only for what falls outside it.
- 1
Start from the blocks above.
Copy pasted as written, with only the bracketed fields changed, needs no approval and no notice.
- 2
Send anything new to your Alta partner manager.
That means original copy, a new claim or statistic, a case study, a press release, a co-branded asset, or a translation of any block in this document. Include where it will run and when.
- 3
Expect a response within two business days.
Press releases and anything naming a customer take longer — send those at least a week ahead.
- 4
Share what you publish.
Send a link or a screenshot once it's live. Local material that performs well gets folded into the next version of this kit for every partner.